Everything

Lenocinor spirits embody the concept of buying the next new thing, over-consuming, and over-spending. The spirits thrive when people buy luxury goods and non-essentials. Many of the spirits attach themselves to specific advertisements, influencing people to spend money to feed them. They grow fatter each time someone makes a frivolous purchase, and therefore take a vested interest in ensuring product placement and advertisement reaches the most people.

In 2013, a 30 second advertisement slot during the most viewed American television program in history cost companies an average of $4 million. Each 30 second slot had a Lenocinor attached to it, just waiting to grow fat on the resultant purchases. Smaller Lenocinors infest billboards and radio advertisements. Some crafty Lenocinors attach themselves to companies that encourage purchasing through discounts, deals, and false advertising. The Lenocinors tend to take on the traits of their chosen medium, making them more likely to actually influence consumers, forcing them into making more purchases than they would without the spirit’s presence.

The largest known Lenocinor is Madison Avenue, the spirit that embodies the concept of advertising in the United States. Madison Avenue formed in the early 1920s as the advertising industry took hold in the area. The spirit grew fat on the advertising agencies in the area, and the resultant consumerism they produced. In the past few decades, ad agencies have moved away from the original street, but Madison Avenue has grown so large as to have influence over all of New York, and it retains influence over agencies that have moved.

Rage: 6, Willpower: 6, Gnosis: 8, Essence: 20

Charms: Peek

Image: In the physical realm, Lenocinors look like men in business suits carrying black leather briefcases. In the Umbra, the spirits take the form of small ads, “buy one get one free” flyers, or discount coupons.