Everything

Localized Reality, on the other hand, can be won by people who gain enough influence to shift those local beliefs. In the old days, this generally involved conquering people, either through military domination or cultural assimilation. These days, though, it’s easier to win people over by playing to their emotions than it is to beat on them until they do things your way. (See Iraq, Afghanistan, and the USA.)

Mages don’t really have the option of conquering the Masses, although some occasionally still try to do so. Instead, Awakened factions influence Sleepers by offering them the reality that those people seem to want. As Mage Revised points out, Technocracy Reality holds the upper hand… not because HIT Marks and Black Suits rule the world, but because

people would rather have homes and laptops than wizards with funny hats. That apparent victory, though, doesn’t look like the Technocratic ideal. By the Union’s standards, it’s a mess.

Why? Because people are complicated, and so is our reality.