Demeter’s Daughters work to introduce humans to the natural world so that they can love, honor, and respect it as they grow. They make environmental issues more palatable to businesses by showing the fiscal benefits of producing environmentally sound products, while pushing govern­ ment and city planners to incorporate and protect natural spaces within urban environments. Only by encouraging humanity to love the Wyld do the Daughters believe they have any hope of protecting mankind from the Wyrm.