Mass media is mass reality… and you know how to shape both. The fine art and science of crafting public perception is yours to employ. You know who to call, what to tell them, which strings to pull, and probably how to make a tasty profit off the end result. Although this Trait does not necessarily grant access to high-placed media figures (see the Influence Background for those kinds of connections), you understand the Mass Media Machine and can guide it to your best advantage.

The Dominion, Art of Desire, and Reality-Hacking practices often depend upon an understanding of media (see those entries in Chapter Ten), and media can even function as an instrument of certain types of magick – see the Mass Media entry on (p.594) for details.

• Dabbler: Mass-Com major.

•• Student: Reporter.

••• Scholar: Career journalist.

•••• Professor: Network honcho.

••••• Master: Rupert Murdoch.

Possessed By

Writers, Editors, Pundits, Media Flacks, Spin Doctors, Watchdog Advocates, Bloggers, Advertisers, Celebrities, Corrupters, Media Agents, Politicians, Activists, Adbusters, NWO Watchers, Media-Indoctrination Specialists

Suggested Specialties

Spin Control, Politics, Leverage, Slander, Media Law, International Media, Propaganda, Panic, Subversion, Local News, Internet Media, Alternative Sources, Movies, TV, Cable News, Media Consolidation, Top-Down Influence, Entertainment, Advertising, Walking The Line Between Truth And Fiction